Claridge’s Hotel Penthouses — Crestron Installation, Mayfair

Award-Winning Crestron AV at Claridge’s

Working in the listed Claridge’s Hotel penthouse apartments is one of our highest-profile projects. The brief was to install Crestron-controlled Loewe multimedia systems in two apartments comprising three rooms each, ensuring effortless operation for guests of any nationality, within interiors that are listed and cannot be physically altered. This installation won Custom Controls the Crestron Integration Award for Best High Rise Project in Europe.

High End AV for a Five-Star Hotel

Working in the iconic Claridge’s Hotel presented a specific set of challenges. The final system had to be easy to use by multiple nationalities, blend entirely with the high-end historical interiors and be designed around the fact that many elements of the penthouse apartments are listed. No new cable routes could be created in areas with protected interiors. The entertainment system had to be designed around what was possible, not what would be simplest.

Every decision about equipment and control therefore started with the building rather than the product catalogue. The result draws on our Crestron programming, smart home, audio video and networking experience, applied inside interiors where nothing could be chased, drilled or rewired.

Crestron Wireless Touchpanel Control

Our design centred on the Crestron TPS-6X wireless touchpanel, which uses RF communication to control all devices, securing instant response without relying on WiFi and eliminating interference from neighbouring wireless networks. Each touchpanel is branded with the Claridge’s crest and designed in a bespoke finish to blend with the penthouse interiors. Guests access Loewe multimedia installations including Blu-ray players, Sky HD and hotel TV from the same elegant interface.

Working Within Listed Interiors

The listed status of the penthouses shaped every stage of the project. With no new cable routes allowed through protected interiors, the equipment and control design had to work with the existing fabric of the building rather than around new containment. The listed interiors meant all installation work required careful planning and expert execution to leave no permanent trace in the fabric of the building. Wireless control removed the need for wall-mounted keypads or new wiring to each control position, which is what made a full Crestron system possible in rooms that could not be physically altered.

Loewe Multimedia Systems

Each room benefits from a Loewe LED TV and Blu-ray player. In the living room, 46-inch Loewe TVs are enhanced by upgraded audio packages: the Individual Sound Projector in one apartment and stand-mounted stereo speakers in the other, both supported by subwoofers. Sky HD and hotel TV are available alongside the Blu-ray players, so guests have a full choice of content without a single additional remote in the room.

Ease of Use for Every Guest

Hotel guests arrive with no knowledge of the system and no time to learn it, so ease of use was critically important from the outset. The interface had to be intuitive regardless of language or nationality, with every source reachable in a few touches. Branding each panel with the Claridge’s crest makes the control feel like part of the hotel rather than a piece of third-party technology.

An Official Crestron Case Study

This project became an official Crestron Digital Media Case Study, one of a small number of international studies featured on Crestron.com. It is one of the projects that contributed to Custom Controls winning five consecutive Crestron Integration Awards, a record unique in EMEA. The Best High Rise Project in Europe award recognised a system delivered to five-star standards inside one of London’s most famous listed buildings.

Frequently Asked Questions — Claridge’s Hotel Penthouses

Can Crestron be installed in a listed building without altering the interior?
Yes. The wireless Crestron TPS-6X touchpanel uses RF communication rather than requiring new cable routes, allowing a full Crestron installation in the listed Claridge’s penthouse apartments without any permanent alteration to protected interiors.

What made this installation suitable for international hotel guests?
The Crestron interface was designed to be intuitive regardless of language or nationality — a critical requirement for a five-star hotel serving an international clientele, with each touchpanel branded to match the property’s identity.

Why did Crestron feature this as an official case study?
Crestron selected this installation as an official Digital Media Case Study, recognising the achievement of delivering a full smart AV system within the constraints of a listed historic building — one of the projects that contributed to Custom Controls’ five consecutive Crestron Integration Award wins.

What equipment do guests control from the touchpanel?
Each room has a Loewe LED TV and Blu-ray player, with Sky HD and hotel TV available from the same interface. In the living rooms, 46-inch Loewe TVs are supported by upgraded audio: the Individual Sound Projector in one apartment and stand-mounted stereo speakers in the other, both with subwoofers.

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Project Gallery

The images below show the Crestron system in use across the Claridge’s penthouse apartments. The wireless touchpanels appear on beds, desks and tables in the bedrooms, living rooms and sitting room, each branded with the Claridge’s crest. The Loewe televisions sit within the existing furniture and joinery, with no new wiring or permanent alteration visible in the listed interiors.