The forthcoming Dolby Atmos products are set to revolutionise the home cinema installation market.
Dolby Atmos is a totally different approach to home cinema – instead of channels (front left, centre etc) the approach is for audio objects. Each sound element in a film (a car horn, speech etc) is controlled precisely by film makers – where should the sound originate? should it move? Traditionally film makers have to assign sound to one of a handful of speakers by assigning the sound to an audio object the system is truly flexible.
Even on a ‘standard’ 7.1 surround sound system a Dolby Atmos processor makes the sound feel more natural and engaging – with Dolby Atmos things are not as regimented so as you add speakers the system utilises them to produce a more natural, richer sound.
Our dedicated cinema room installations usually have banks of seating. Historically, to ensure a uniform sound experience whether sat at the front of the back, we would have a bank of side channel speakers roughly lined up with each row of seats. In our Dubai home cinema, for example, we actually have 17 amplified channels of audio – running in 7.1 format. With Dolby Atmos we would run each channel independently – allowing the Dolby Atmos to dramatically increase sound quality. If designed as a full Atmos cinema we would also add overhead speakers to add another axis of sound reproduction.
Artcoustic speakers are perfectly positioned to capture this market – the speakers are wall mounted and very shallow, allowing easy installation and the modular nature means a traditional 24 drive unit can speaker can be split in to two 12 units – great for Dolby Atmos.
We will post some case studies up as soon as projects are finished until then please get in touch for more information.