Samsung The Frame TV

A Totally Different Approach to Installing a Television

Samsung’s “The Frame” range remains one of the best products we install for clients who want a television that doesn’t dominate a room. Where most installations balance picture quality against aesthetics — typically choosing Samsung for its strong picture performance and slim bezels — The Frame takes a genuinely different approach, hiding in plain sight as a piece of artwork when not in use. A wide range of bezel finishes, combined with access to thousands of artworks, means the TV blends into almost any interior. Installation takes a little more thought than a standard TV, since we always prefer The Frame to sit flush to the wall. Future Automation supply purpose-built recessed mounts that allow exactly this.

Installed as part of one of our centralised home entertainment systems, any Frame TV in the home can access any source — Sky Q, Apple TV, or any other connected device. Sound is reinforced by high-end in-ceiling or on-wall Artcoustic speakers, making this one of the most discreet installations possible. The TV itself remains genuinely cutting-edge: 4K resolution, a glare-free matte finish that makes the artwork look convincingly like a real print rather than a screen, and a full suite of smart streaming apps.

The Frame and The Frame Pro — Two Tiers in 2026

Samsung now splits the range into two distinct models. The Frame uses a QLED panel and is available across a wide span of sizes — from 43 inches up to a genuinely gallery-scale 98 inches — with connections built directly into the display on most sizes, simplifying installation considerably compared with earlier generations. The Frame Pro steps up to a Neo QLED panel for brighter, higher-contrast images, retains a Wireless One Connect Box that can sit up to roughly 9 metres from the display, and is available from 55 inches up to 85 inches. For clients prioritising picture quality alongside the art-frame aesthetic, The Frame Pro is the specification we now recommend.

Frame Colours and Artwork

Bezels remain fully swappable, simply snapping on and off. The current range includes Modern Brown, Modern Teak, Modern White and Sand Gold Metal finishes, alongside the standard included bezel — giving genuine flexibility to match almost any interior scheme. Both The Frame and The Frame Pro can be mounted on a stand or hung flush to the wall like a picture, with the Slim Fit Wall Mount leaving no visible gap between frame and wall. Choosing artwork is as simple as browsing the Samsung Art Store directly through the TV — now offering several thousand pieces from major institutions and artists — letting clients change the displayed art as often as they like with a single button press.

Enhanced Audio with The FrameBar from Leon Speakers

Leon’s FrameBar remains an excellent way to enhance audio from a Samsung Frame TV — the soundbar’s finish matches the TV precisely, and it’s built to the exact width of each screen size. This ultra-thin soundbar integrates cleanly with our whole-home audio video systems, delivering genuinely high-performance audio without compromising the art-frame aesthetic the TV is chosen for in the first place.

Samsung Frame TV Installation Options with Future Automation

The Frame looks its best mounted flush to the wall, but careful consideration still needs to be given to power and connectivity housing. On The Frame Pro, the Wireless One Connect Box handles all connectivity and can be positioned well away from the screen — useful in rooms where running cable to the TV’s exact wall position isn’t practical. On standard Frame models with built-in connections, cable management behind the screen still needs planning. Future Automation produce purpose-built recessed housing solutions that handle this cleanly — a recessed box behind the TV holds the connectivity and power supply, easily accessible for service work without removing the screen from the wall. Some configurations even allow us to fit Crestron NVX video receivers and WiFi access points in the same recess — hiding an entire room’s worth of connectivity behind a single Frame TV.

Frequently Asked Questions — Samsung The Frame TV

What is the difference between The Frame and The Frame Pro?
The Frame uses a QLED panel and is available in a wider range of sizes, with connections built directly into the display on most sizes. The Frame Pro steps up to a Neo QLED panel for brighter, higher-contrast images and retains a Wireless One Connect Box that can sit well away from the screen.

Can The Frame TV be mounted completely flush to the wall?
Yes. Samsung’s included Slim Fit Wall Mount, combined with a recessed housing solution from Future Automation for power and connectivity, allows the TV to sit genuinely flush, with no visible gap or cable clutter.

Can I add high-quality sound without losing the art-frame look?
Yes. Leon’s FrameBar soundbar is built to the exact width of each Frame TV size and finished to match, giving genuinely high-performance audio without disrupting the picture-frame aesthetic.

Custom Controls install the full Samsung Frame range as part of bespoke home entertainment systems. Contact us to discuss your project.